OAK Agency presents
We turn institutional ambition into measurable, functioning systems.
Reel 01 · The Practice
OAK assesses an organisation’s potential across communication, culture and operations. We build the strategy to realise it, run the cross-disciplinary work that delivers it, and hand it over as a sustainable way of working, with performance you can measure.
Culture isn’t only what you programme. It’s how your organisation works.
Reel 02 · The Method
Reel 03 · Services
Each service has a set scope, method and outputs. Most engagements begin with one strategic goal, and the scope grows once the work has proved itself.
Service 01
For organisations that want culture to do real work: in their positioning, their programmes and the way their teams operate.
Service 02
Positioning, identity and communications, built as a system the team can run on its own.
Service 03
One ambitious project, carried from idea to delivery: partners, agreements, budget and the work itself.
Reel 04 · Selected Work
N° 01
The Bolshoi Theatre’s first‑ever performances in Istanbul.
OAK led the producing work behind the engagement: opening communication channels between the institutions, structuring the agreements, managing multi-party negotiations, and holding the procedural architecture that a cultural exchange of this scale requires. An ambitious idea, carried all the way to the stage.
N° 02
Fındıkkıran: Bu Bir Masal Değil. The Nutcracker, with Balet Moskva, at AKM.
A second engagement with Art Seasons. Pavel Glukhov’s production of The Nutcracker, premiered in Moscow in February 2026, came to AKM for two nights in September, with Tchaikovsky’s score played live by the Novaya Opera Orchestra. OAK built the ticketing and revenue model, carried the rider translation and technical coordination, and kept the institutions in conversation from contract to curtain.
N° 03
Three concerts conducted by Vasily Petrenko, part of the Türkiye Kültür Yolu Festivali.
Delivered with Duende Global as lead contractor: local representation and coordination for the orchestra’s September 2026 concerts at AKM in Istanbul and CSO Ada in Ankara. The agreements, the logistics and the institutional liaison that keep a touring orchestra of this scale on schedule.
N° 04
Cultural advisory across arts, wellness and entertainment.
Lead cultural advisory for Akra Didim, building the property’s arts programme as one cultural ecosystem rather than a calendar of standalone events. The work spans the opening exhibition Toprak Konuşmadan Önce, a 62-work hang; the Cosmic Core public artwork, produced with Mono Earth; an artist residency; and an off-season programme designed to carry the property through winter.
N° 05
Brand strategy and positioning for an international artist management agency.
A multi-session brand engagement that began with workshops, a brand audit and a gap analysis, and became a full brand strategy book: the agency’s positioning, its pillars and its line. The strategy now carries through into a new website and a launch campaign.
Also featuring
Istanbul, TR · 2023
A full rebrand and communications system for the Istanbul International Improvisation Dance Festival, and the co-production of one of its signature works.
Brand · Communications · Co-production
Europe · 2025 – 2026
The commercial and structural side of a creative studio: new business, services, finance and the networking that turns relationships into a pipeline.
Business development · Finance · Networking
Berlin, DE · 2024
A complete rebranding strategy, with a suite of creative project concepts built on the new platform.
Brand strategy · Creative direction · Programming
“Fundamental to the success of this historic collaboration.”
Reel 05 · About
OAK is a cultural system engineering practice. It brings strategy, brand, communication and operations, disciplines most organisations keep in separate rooms, into one accountable process.
Reel 06 · Contact
Currently taking on new retainer clients. If you lead an institution, a brand or a cultural organisation with an ambition that needs to become an operation, we’d like to hear from you.
onur@oakagency.worksOAK
© 2026 OAK Agency · All rights reserved
Designed & built in Istanbul
No institutions were flattened in the making of this practice.